Miura x LinkSoul Collaboration Reimagines Blades with Minimalist Set
Color-coded, soul-stamped club heads offer golfers the classic, sharp look of blades with no distractions.
Scottsdale, AZ (December 9, 2019) – Today, Japanese club maker Miura announced a collaboration with lifestyle company LinkSoul, a partnership sure to please golfers with a discerning eye for sleek, no-frills golf clubs. This limited edition set combines the revered look
and feel of Miura irons with the minimalist approach perfected by LinkSoul.
The Miura x LinkSoul Color Theory Irons set is a rare collection incorporating the classic look of famed Miura blades with color-coded labels and the trimmed Miura stamp along the sole. Moving
the labels and logos to the sole leaves the muscle back naked, for golfers who appreciate the pristine look of blade irons dating back to the beginnings of the game.
“LinkSoul was an ideal partner in this collaboration since they appreciate the same aspects of the game that we do at Miura — quality, design, and appeal,” Miura Golf CEO Hoyt McGarity said. “Our Color Theory Irons are unique in their appearance and playability, and an exciting new approach to the classic blade set that golfers will take interest in and come to appreciate.”
With the Color Theory Irons, Miura has added another line that complements its existing catalogue, while offering a different approach to traditional irons, with guidance from designer and LinkSoul co-founder Geoff Cunningham.
“We have long felt that our companies are so much in line,” Cunningham said. “Family based, with a belief that craftsmanship, care and attention to detail are what put the soul in everything we
produce. Miura was the perfect partner to make this daydream a reality.”
Along with the set’s minimalist appearance is a simple, feel-based progression in loft and design. This collaboration reinvents the concept of an iron set. Rather than the modern 7-club iron set, the
Color Theory Irons set is a unique 4-club set: a 25° long iron, 32° mid iron, 40° short iron, and 49° wedge, all with KBS $ Taper Black shafts.
This new set is perfectly weighted and lofted in its progression, without leaving a problematic large gap between distances. The Color Theory Irons are for golfers who not only love simple appearance, but simple playing, who prefer feel shots over punishing, dangerous power shots. With these four clubs, golfers can personalize their set with more room for wedges and woods without the confines of a large iron set.
Linksoul is the fusion of two predominant ideas: “Links”; the sandy dunes that connect the land and sea; and “Soul”, the spiritual nature of human beings. Linksoul exists to link the soul of human
beings with pastimes and endeavors that possess a unique soul of their own. The Linksoul brand based in Oceanside, CA is John Ashworth and artist-nephew Geoff Cunningham’s exploration of
the spiritual, soulful core of pastimes like golf, surf, yoga, hiking, travel, cooking and more by creating apparel and accessories designed to seamlessly transition between these endeavors.
They believe a good day for the modern man includes five things: time with family, time with friends, time in nature, creating things with your hands and physical exercise. Linksoul is designing apparel with the utility to be worn the entire day, seamlessly transitioning between all five.
Miura Golf makes the world’s finest forged golf clubs, which are designed and manufactured by the Miura family in their factory in Himeji, Japan. The entire family works hands-on in the factory
and continues to carry on the Miura legacy. World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957 and has created one of the most-respected brands in the golf industry. Miura’s endless quest for the perfect club has brought to the world more than 10 product series, a number that grows as the
next generation of the Miura family – led by sons Shinei and Yoshitaka – continue their meticulous refinement and evolution of product lines. Each club is individually handcrafted and
will never be mass-produced, as generations of steel-making skill and passion bring us the world’s finest golf clubs.
About 8AM Golf
Miura Golf is part of the 8AM Golf family. 8AM Golf was created by golf entrepreneur and philanthropist Howard Milstein as the holding company that oversees his golf companies — all of
which help golfers at every level enjoy the game more. In addition to Miura, other 8AM Golf companies include the Nicklaus Companies (in partnership with Jack Nicklaus); GOLF Magazine
and the GOLF.com website; True Spec Golf , a brand-agnostic club-fitting company that has fit more than 30,000 golfers worldwide; GolfLogix, the most-downloaded GPS app in golf; and Club
Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems.